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Consumer Psychology :
What effect do we want our communication to have on our target consumers? Managers often state that the ultimate goal of all communication is to improve sales may be the ultimate goal, but behavioral goals are often more important. He can try to provide more information to the audience, educate the audience about certain features of the product, recommend the product to others, feel good about buying the product, etc.
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What message will achieve the desired impact on our audience? What words, image visuals will be used, how a particular word is interpreted by the target audience, and what kind of symbolism can be used? d) What means and media should we use to reach the target audience? Can we rely on product packaging to provide information, or should we use media, and if so, what media type of media we should use e) What should we communicate to our audience?
PSY514 FINAL TERM PAST PAPERS BY MOAAZ :
The first psychological experiment on the psychology of testimony was conducted in the United States by J. McKeen Cattell of Columbia University. American criminology can be traced to the origin of clinical or psychological criminology to psychiatrist William Healy, who in 1909 created the so-called Juvenile Psychopathic Institute to assist the newly created Illinois Juvenile Court and the classic work is called pathological lying, blaming, and deception.
PSY514 FINAL TERM SOLVED PAPERS:
If we should focus on our communication near the time, the purchase tends to be crazier or even off week or month? Do consumers search for information shortly before purchasing our product? If so, where? Answering these questions requires knowledge of the decision-making process used by the target market for this product.