MKT530 MIDTERM SOLVED PAPERS

MKT530MIDTERM SOLVED PAPERS

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Introduction to Economics:

Consumer behavior is the study of the processes involved when individuals or groups choose, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs and wants. More specifically, consumer behavior is considered a decision-making process. It is the sum of all the activities and behaviors that the consumer exhibits. For example, a merchant in a village wants to sell his products to a customer, he needs
understand the customer’s needs before they go to the actual exchange.

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 MKT530 MIDTERM SOLVED PAPERS
MKT530 MIDTERM SOLVED PAPERS

MKT530 MIDTERM PAST PAPERS BY MOAAZ:

A marketer has to convince customers to choose his products for which he needs to know two important things:
– what affects customers – how to make their product the number one choice For example; in the early 19th century, Ford developed the Ford Motor Car with the ambition to provide the cheapest car anyone could buy.

MKT530 MIDTERM SOLVED PAPERS:

This was one aspect of the “marketing concept”. On the other hand, Alfred P. Sloan decided to launch an automobile within 10 years of its launch for “everybody’s choice”, that’s why they started General Motors. And this concept later originated as marketing segmentation. Marketing has gone through a number of stages: the five most important steps are as follows: 1. Production concept 2. Product concept.

MKT530 MIDTERM SOLVED PAPERS BY MOAAZ:

It is true that consumers will prefer products that are widely available and cheap. Managers
focusing on this concept, it concentrates on achieving high production efficiency, low cost, and weight
distribution.

MKT530 MIDTERM SOLVED PAPERS

Introduction to Economics

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