MCM531 MIDTERM SOLVED PAPERS

MCM531 MIDTERM SOLVED PAPERS

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Community Journalism:

Communication is transactional and hence highly complex. The concept of the transaction is useful to contrast it with the related ideas of action and interaction. If we consider communication to strictly action, a source presenting a message to a receiver or an audience, we would not consider the reaction of the audience or feedback from it. This is a one-way linear model of communication which is also labeled the hypodermic needle model or magic bullet model of communication. event.

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MCM531 MIDTERM PAST PAPERS BY MOAAZ:

It suggests that communication is a simple process of injecting our messages into receivers.
In contrast, if we communicate from an interaction perspective, we move beyond the hypodermic needle to consider the importance of feedback from the receiver. This is the interaction model; we look at not only the message of the source but also the reaction of the receiver. Burgoon and Ruffner in 1978 said: “People are simultaneously acting as a source and receiver in many communication situations.

MCM531 MIDTERM SOLVED PAPERS:

A person is giving feedback, talking, responding, acting, and reacting continually through a communication event. Each person is constantly participating in the communication activity; all of these things can alter the other elements in the process and create a completely different communication.

MCM531 MIDTERM SOLVED PAPERS BY MOAAZ:

This is what we mean by transaction”. A view of communication as transactional also emphasizes the importance of context. That is, not only do participants constantly influence each other, but they are also influenced by the context in which they interact, e.g. comment made in an organization can take on a very different meaning depending on whether it is heard in a formal performance appraisal meeting or in casual conversation in the cafeteria.

MCM531 MIDTERM SOLVED PAPERS

Community Journalism:

MCM531 Midterm Papers  By Waqar Download