MCM515 MIDTERM SOLVED PAPERS
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A process-oriented conceptualization of communication suggests that it is continuous and complex and cannot be isolated arbitrarily. David Berlo popularized this idea in 1960 with these words. “If we adopt the process concept, we view events and relationships as dynamic, ongoing, ever-changing, continuous. When we label something as a process, we also mean that it does not have a beginning, end, or fixed sequence of events.
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It is not static at rest. Moves. Ingredients inside interaction process; everyone affects everyone else.” So when we look at communication as a process, we see that even simple interactions are affected by complex ways of the past and will also have important implications for the future. In the early conceptualization of communication, this process was understood as primarily linear in which communication moved from source to receiver.
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These definitions are incomplete in the sense that Weaver’s definition is incredibly broad; includes all procedures by which one “mind” could act upon another, while other definitions
it excludes too many activities that we normally think of as communication. However, through this definitional confusion, Many conceptual features have emerged as important points of discussion.
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If we consider communication to be strictly an action, the source presenting the message to the recipient or an audience, we will not consider audience response or feedback from them. This is one way the linear model of communication, which is also referred to as the hypodermic needle or magic bullet model communication model.